Showing posts with label observations. Show all posts
Showing posts with label observations. Show all posts

Friday, August 28, 2009

On Being Proactive

No, I'm not talking about that acne blasting crap on the infomercial.
I came across A Brand For London which has been set up by Moving Brands.
Very cool idea... It's an excellent insight into the building of a brand and it rather cleverly gives Moving Brands a bit of authority, maybe even a degree of ownership over the redesign.
It's a pretty sharp way to get the inside track.


It's also a useful tool for anyone without an understanding of the design process to see the work that goes into creating a brand that represents an entire city, especially London.
It's much easier to elucidate the value of design to people, when they can see the work that's gone into it. This would avoid the public backlash that is generally associated any time a major, justifiably expensive branding exercise takes place (See: City Of Melbourne rebrand/London 2012 ID), which often stems from a lack of understanding of how a brand has been developed and the rationale behind it.

Anyway, I'm meant to be doing work related things, but was quite impressed by this.

Oh, by the wya... Frigging weekend, people!

Friday, July 17, 2009

Meanwhile, in another universe...

Occasionally the GoogleAds server throws up a "contextual" ad that you just can't go past.
A while back, I found the BananaGuard, with its informative tagline "Protect your banana!" thanks to an ad in my Gmail sidebar.

Tonight, I was greeted with this little gem:
That's right. Improving your life is as simple as jumping to another dimension! Hooray!
"But how do I perform this jump?" I hear you ask.
With some kind of new technology? A time machine of some description? A psychotropic elixir?

No!

With a set of 6 informative and educational CDs! All for the low price of $197USD!!

After having a flick through the testimonial-laden site, I discovered that apparently, you can jump dimensions and pick up skills from OTHER-DIMENSION-YOU!

That's right, other-dimension-you is a photographer, painter, novelist, tennis champion, world leader, 19th century libertine or any other thing you could want. All you have to do is pop over that fold in space-time, be other-dimension-you for a while, then jump on back to this dimension and show off your newly acquired skills! It's that easy!
Women will kiss you in the street, people will throw wads of money at you, you'll ride a scooter!

Quantum Jumping's Jesus-figure is 81 year old Burt Goldman. He figured out how to perform this little quantum jump thing and according to him, you can even get yourself a BEACH HOUSE by travelling to other dimensions. It says so on his website!

Amazing stuff.

I was about to do some reading and fall asleep, but I just got word on the grapevine that other-dimension-me over in Dimension 9 (where I am a Capoeira instructor to the stars) is having a super awesome party. I'm not sure I'm dressed appropriately, but who cares when you can frigging quantum jump!

Tuesday, July 14, 2009

What rhymes with cloister?

I've said it before; grammar is quite important.
I spent the weekend snowboarding up in the mountains. On Saturday evening whilst I lay sprawled on the armchair feeling particularly exhausted, an ad on the local TV station used the word "moister".
This was used to indicate that the thing being advertised was more moist, or contained more moisture than some other thing.

What a horrible use of English. It seems the people writing the copy for the ad were of the impression that grammar is the lady their grandpa married.

I don't know how this happens as you'd think there would be someone involved in producing this abomination of an ad that would flag the use of the word "moister" as being unacceptable.
Apparently not.

And so it was that Saturday was the day 'moister' became my new most abhorred word. If only I could remember what product it was used in relation to, I could advise everyone against buying it.

The End.

Tuesday, July 7, 2009

Sure, and I'm allergic to rants...

Just to warn you, this could end up slightly rant-ish...
Stick with me though, if you can be bothered.

Not that long ago, stating you were a vegetarian was an accurate way of letting people know you enjoyed naked bushwalking, showered in alignment with the rising of the Pagan moon (which is rarely) and had dreadlocks by accident.
Now though, times have changed.
Have you ever had to fill out those forms when you're attending a function or whatever, detailing your dietary requirements? Me, I usually leave it blank as I'll eat almost anything, providing it's not made of vomit and insects.

Today at work today we got this:

I have severe allergies and need to have a meal with:
no milk
no wheat

no colourings

no artificial flavourings

no natural msg

no preservative

no seafood

low amine vegetables

low salicytate vegetables
low fructose

Absolutely no cherries

absolutely no strawberries

absolutely no blackcurrants
absolutely no raspberries

absolutely no blackberries

absolutely no kiwifruit


is it possible for you to cater for me?

Of course it's possible to cater for you! We have boundless amounts of water! Also, there's some dust gathering on a plate by the windowsill over there, so you can have all that dust too.
You're welcome.
This sounds like recipe for everything on the menu in purgatory.

Is this what we've now come to then?
Is this out of necessity, or is this a result of a society gone haywire?
If you're eating a tofu ragout with a legume salad, dressed in a reduced soy jus off a burlap plate with utensils made of recycled hemp shoes because you want to, or because it's healthier, or because it's more sustainable, then good on you. High fives all round.
However, if you're going to claim that you're doing it because you're allergic to everything else, then I call 'humbug!' and insist you take a good look at yourself.
What did people do ten years ago when they didn't realise they were allergic to everything? Oh that's right. They burped. They felt bloated. They farted. Because it is normal. Feeling a bit bloaty after eating ten pieces of toast is normal. It doesn't mean you have to now purge every time you walk down the cereal aisle in the supermarket. Getting greasy hands after eating chips isn't a medical condition, it's from the oil they were cooked in. It's normal.
What we're doing these days, is an excellent job of putting the hype back in hypochondria... Err... Hypeochondria?
Ten years ago, if you had allergies, you carried around an epinephrine shot because if you got stung by a bee you died. Allergies in the 90's were things that killed you or made your face melt or turned you into the elephant man. Ten years ago, you didn't create a veritable Noah's Ark of banned foods that are forever denied entrance to your gullet because they made you loosen the waist on your designer sweatpants a little bit once.

Sort. Your. Life. Out. People.

It's one thing to be lactose intolerant, or have Coeliac, and yes, I may go so far as to say, you may be one of the rare people to actually suffer from a bunch of allergies, but when you start listing every goddamn organic item under the sun as an allergen, it may be time for you to pop back into your hermetically sealed bubble and quietly leave.

Back to my incredibly witty hype-hypochondria pun; All of this is a result of hype. The same thing happened with ADHD. And with Swine Flu (Or H1N1 as the science people like to call it.)
The more people hear about the incidence of these things, the more prevalent they become. Why? Because of influence and hype.
The science people I mentioned earlier are still debating over whether the spike in ADHD diagnoses in the last decade is a result of more people becoming aware of the symptoms of an already prevalent condition, or whether it is because of the ease inherent with putting a problem in a box. Is it easier to discipline your kid or is it easier to buy in to the hype, have him/her diagnosed with ADHD and medicate?

Same goes with these supposed food allergies. It's the power of the herd (Although 'the herd' sounds like a bit of a wanky marketing term to use). It's the principle behind Digg. And The Hypemachine. It's a hashtag in Twitter. It's viral marketing (pardon the pun).
Something is recognised as being 'it', a few people of influence highlight it, a few more people take this is run with it and voila! Everyone's allergic to something and has to take a 15 tablet-a-day course of supplements to ensure they don't die from "high amine vegetables".

Anyways, I had a point in there somewhere and I think the point was this: Hype giveth and hype taketh away.

These exacerbated medical conditions are the negative result of hype. The facemasks on the train are a result of hype. The proliferation of sensationalist media is a result of hype.
But good things come from hype: Brands that people love. Start-ups with brilliant ideas. Your new favourite band.

All of these have hype and 'the herd' to thank/blame.

I guess what I'm saying is that if you find out your new favourite band has a rider that looks like that list at the start of this post, they're probably not going to be around to make a sophomore album.


NB: Yes, this is disjointed... I'm just hoping it sounds more inane-rant-ish, than insane-homeless-man-on-a-soapbox-ish.

Tuesday, June 30, 2009

The ravages of time.

At the moment, my loungeroom looks a lot like a super-budget workshop. Newspaper all over the floor, the smell of molten wax in the air and a bunch of foil I've been using as an 'iron condom' for our clothes iron so I can wax my snowboard without completely fucking our iron. Hooray.

Was just hit by the realisation that exactly this time last year, I'd landed in Naples, was eating the world's best pizza , checking out the little village that Charlotte's ancestors heralded from and visiting Pompeii.
Now I'm in a loungeroom/workshop in Collingwood, inventing the 'iron condom' and waiting for wax to dry... How's that for contrast?

Wednesday, June 24, 2009

Feeding the nostalgia.


Ah, nostalgia. It's so fashionable these days.
I'm watching Big Trouble In Little China. Kurt Russell delivers dialogue like an underpaid pizzaboy and terrible Asian stereotypes abound.
It's amazing.
John Carpenter is some kind of genius.

Also, this Flickr set makes me want to sit in front of the stereo and put together a whole bunch of mixtapes. Awesome.

Tuesday, June 23, 2009

On the tram...

I think I've entered a new circle of delirium.
With the entire weekend spent rendering print ads by hand for a colour analysis module, and little sleep had due to said module, things are getting a bit crazy.

Best part about today: Seeing a tiny child have a tantrum on the tram. In German. Hilarious.

Second best part: Hearing a kid ask his dad if he could "one day maybe have a snail? For in the yard?"
Aww....

Aside from that, my day was a pendulum, swinging from frustration to tedium.
Woo.

Lots of sleep for me tonight.