I came across A Brand For London which has been set up by Moving Brands.
Very cool idea... It's an excellent insight into the building of a brand and it rather cleverly gives Moving Brands a bit of authority, maybe even a degree of ownership over the redesign.
It's a pretty sharp way to get the inside track.
It's also a useful tool for anyone without an understanding of the design process to see the work that goes into creating a brand that represents an entire city, especially London.
It's much easier to elucidate the value of design to people, when they can see the work that's gone into it. This would avoid the public backlash that is generally associated any time a major, justifiably expensive branding exercise takes place (See: City Of Melbourne rebrand/London 2012 ID), which often stems from a lack of understanding of how a brand has been developed and the rationale behind it.
Anyway, I'm meant to be doing work related things, but was quite impressed by this.
Oh, by the wya... Frigging weekend, people!
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